McCulley Design Lab was engaged by Westcore, a San Diego-based commercial industrial real estate investment company, to create a market-driven brand identity solution and to consult on the reimaging of their brand visuals and marketing collateral design.
Our scope of work included brand identity, logo design, website design, marketing collateral design, graphic design, photography curation and video production. The new brand identity we designed for Westcore reflects their team focused values and market strength, and was also inspired by the pattern of metal roof truss and braces commonly found in their industrial buildings.
