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McCulley Design Lab was engaged by the BURL Concepts – Brain Ultrasound Research Laboratory  – to develop naming and brand identity for their innovative, portable, battery-powered ultrasound device designed for the non-invasive, transcranial diagnosis of major strokes. Our dynamic, proprietary naming process and market research resulted in the name “SONAS™” – which in it’s simplest form is an acronym for “Stroke Or Not A Stroke.”

Scope of work included naming, branding, brand identity design, presentation design and graphic design.

Scope of work included:

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