SONAS

< back

McCulley Design Lab was engaged by the BURL Concepts – Brain Ultrasound Research Laboratory  – to develop naming and brand identity for their innovative, portable, battery-powered ultrasound device designed for the non-invasive, transcranial diagnosis of major strokes. Our dynamic, proprietary naming process and market research resulted in the name “SONAS™” – which in it’s simplest form is an acronym for “Stroke Or Not A Stroke.”

Scope of work included naming, branding, brand identity design, presentation design and graphic design.

Scope of work included:

Let's talk about your next project!