OneCup.com is a new online store headquartered in San Diego, California, offering premium and exotic single-cup beverages as well as brewers and accessories. As advances in machine technology for single-cup brewers continues to elevate the quality and convenience of coffee and other beverages, OneCup.com offers a broadening array of top quality single-cup beverages.
OneCup.com engaged McCulley Design Lab to create an aesthetic to help differentiate its brand and voice in the single-serve coffee market. OneCup.com strives for design that is constantly innovative and collaborative for the user-experience. Scope of work included naming, and brand design, packaging design and vehicle graphics design.