Maud’s Righteous Blends is an emerging brand and micro roaster based in San Diego, California. They are purveyors of gourmet coffee and tea single-cups packaged in eco-friendly recyclable capsules.
The founder of Maud’s Righteous Blends approached McCulley Design Lab to develop their new brand name and design a differentiated brand identity for their unique single-serve coffee. Through the creative process, our team created a brand name and identity reflective of their unique personality. Our team then extended this brand personality and voice through their various brand touch points, including packaging design, copywriting and other collaterals.