Doors of Change

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Formerly known as Photocharity, Doors of Change is a non-profit 501(c)(3) organization that has been helping save homeless youth in the San Diego, California area since July 2001.

The board of directors of this worthy organization engaged McCulley Design Lab to rebrand the organization as their mission and focus had evolved since its founding in 2001. We worked closely with their team to create a fresh brand that was reflective of their passion to be a nationally recognized model of excellence that saves and transforms the lives of homeless youth. Scope of work included naming, brand and logo design, copywriting and brand standards.

Scope of work included:

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