McCulley Design Lab had the pleasure of working with San Diego BURL Concepts – Brain Ultrasound Research Laboratory – to refresh and revitalize their brand identity and assist them with their brand presentation to the global medical care community. BURL Concepts, Inc. an innovator in new medical technologies, operates in the merging fields of Engineering and Medicine.
McCulley Design Lab was also engaged by the BURL Concepts – Brain Ultrasound Research Laboratory – to develop naming and brand identity for their innovative, portable, battery-powered ultrasound device designed for the non-invasive, transcranial diagnosis of major strokes. Our dynamic, proprietary naming process and market research resulted in the name “SONAS™” – which in it’s simplest form is an acronym for “Stroke Or Not A Stroke.”
Scope of work included naming, branding, brand identity design, presentation design and graphic design.